01 · 11

Curation 2012: Filter Bubble Junk Food or Scan Savvy, Mosaic Knowledge Tool? | Reveln & Revelnnovation

Blogging, reading possibly squishy revisionist history in digital books on Amazon, now curation?   Reading and knowing what to scan and read will continue to evolve in our fast changing world.

Passion and a particular niched view of the world, attracts followers who want someone who has done the work to create that niched space of collection & commentary. Blogging and curation are more in agreement in that starting place. Visuals help - a LOT, as you'll see below.  

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“Curation, not creation, is king and Rosenbaum shows you why and what you can do with this knowledge." ~  Guy Kawasaki, founder of AllTop  (Blogging aggregator by topic)

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Curation is a newer option that has a helpful tension, in my view, with blogging.

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I was an early adopter to Posterous,  a mini-blogging platform from 2010.    I know that I like to curate & collect on the front edge of a trend.

  Posterous supports MANY TYPES of rich media: video, audio, documents, photos, etc.  The visual and easy, smart-phone connected platform is why I have 15+ private & public blogs there now, starting with nine blogs in 2010.  

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 A lot of curation is done manually on blogs. More and more of this work is being offloaded to software tools like Paper.li or the recently released Scoop.it. ~ Frank Paynter, paper.li community comment 

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Curation:  One option is that you can serve as an editor/coordinator of what you and your contributors and followers share as a common interest. Having co-contributors suggest posts themselves is a feature that makes it social.

Then there are the problems.   Filter bubbles:  

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 I noticed one day that my conservative feeds had dissappeared from my Facebook feed based on what I most clicked on...You don't see what choices get in or get to decide what gets edited out...information junkfood.  ~ Eli Paser

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MoveOn.org founder Eli Pariser explains that filter bubbles are the gates we erect through which information about the world comes.

With Facebook, Google and personalized news services weightingd search results according to our interests, we are living more within filter bubbles than ever before.

...in the old model of publishing, editors played the role of gatekeepers, but the Internet has allowed algorithims to take over. The only problem? Computers “don’t have the kind of embedded ethics that the humans do.”

Here's a TED 9 minute piece on the "junk food" filter bubble issue by Eli:

Collective curation allows us to deal with the filter problems with single person curation.  Here's a 90 second video on the subject:

The hope:

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We can transform information overload into a rich mosaic of knowledge.  ~  Crowdspoke video, Understand collective curation in under 90 seconds, YouTube, 2011

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There aren't easy answers here, at least not yet.  For a view of the tool and collective curation, take a look at Awesome Infographics is a collectively curated newsletter on ScoopIt.  

Awesome_infographics_scoopit

Others suggest good infographics to add to this curation stream.  The editor approves the additions:

Shared_postings_curation

You'll also notice one of the items in this list is a post that has been "re-scooped" from my own "Social, Peer Learning & Curation" ScoopIt curation newsletter to another curation digital newsletter.

Below is one of my more popular newsletters, using the paid version of ScoopIt, courtesy of being an early adopter of the platform in beta, now fully available:  Innovation & Institutions:  Will it Blend?

Scoopit_clip_innovation_academic

With this style of curation, you offer yourself and followers the ability to scan and choose what will get your precious reading time on a theme, in my case selected via my organization development/consultant viewpoint, with the options for others to suggest additions:

 

Innovation__instit_forbes__wsj
In this example above, Who survives & thrives and who dies, because of their ability to innovate? My glimpse of a Forbes & Wall Street Journal mash-up as a next-door neighbors on a niched curation newsletter, using ScoopIt.

Pinterest, a curation visuals-centric phenom is enjoying great growth.

This example is work related, the specialized niche of systems thinking. Others can be invited, encouraged, allowed to post to my system's thinking board:

Systems_thinking_pinterest
This Pinterest board is a personal interest food/exercise, niche.  In this case, a low-carb, healthy, sugar free, tasty desserts.  Judging by the number of hits, it is a winner!

Pinterest_chocolate_cake_low_carb

The simplicity of Pinterest and the ability to have many boards, I have 17, gives you a broader view of a lot, visually, in a little time.

Yesterday evening, at the social media #tweetea #annarbor meeting, I also learned about Percolate, tied specifically to brands and providing a definition of curation for business.  If you are dealing with a brand, certain things are implied by the choice you have to pick the brand.

Percolate_snapshot


I first learned of curation at the Detroit FutureMidwest 2011 conference that spotlighted PearlTrees, a more heavy-duty curation platform - video & photo:

via flickr.com  (video by Deb Nystrom)
A recent example of Pearltrees, on interior design, is pictured below from a link on their Facebook page:
Pearltrees
PearlTrees have visuals as a much smaller element.  It is there, but you have to CLICK.  Pinterest, ScoopIt and Percolate have either a large focus on a visual image, or give you options to MAKE it a larger part of your curation stream's focus.

Final questions:
  • So, if you are going to scan something to decide what to read, what media choices would you make?    Is it "curated"?  Who contributes?
  • How do visual images impact your choice of the topic you select?  
  • Is a curation tool / app. on your list, overtly or covertly, for what you prefer to review online?
Reading Notes:

Personally, I've been either stumbling or shopping around, depending on the day, for what newspapers, blogger posts, aggregators, platforms and tools to read, use and leverage to stay informed over the last few years. 

Choices & explorations: 

  • Full subscriptions to The New York Times digital, The Daily, and my computer to read the other newspapers, quasi-local and The Wall Street Journal, BBC's news, HuffPo, my twitter stream via Hootsuite, etc.
  • Flipboard, have it on iPad2.  Still not quite doing it for me. 
  • Facebook (!) still is a magnet, because of the friends connection and four business pages
  • twitter continues to hold my attention because of twitter lists and my
Only my iPad2 Newstand with my two "newspapers" are my regulars. 

Curation, however, continues to be a steady interest.   

We'll be speaking more about this topic at LA2M, Lunch Ann Arbor Marketing on Wednesday, January 18th, 2012. 

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Here's the link to more details.

Deb's links on curating  on ScoopIt for business.    

09 · 16

People, Institutions are Biased against Creative Ideas, Studies Find | Physorg.com

If you are a creative that has found a way to live, counter-culture, in corporate society, in a corporate job, or in any bureacracy that is public or private, this might just validate some of that long-suffering vibe about the climate for your creativity and innovation. 

A rare few institutions have found ways to structure in ongoing creativity and innovation. Proctor & Gamble has innovation built into their plan for success. The Mayo Clinic holds a yearly innovation summit with 400 leaders and an social media infrastructure built in to share the summit with it's 50,000 organizational members.  3M and Google have famously built in "create" time into their work structures.  A curation source for these institutions and innovation stories is here.

Creativity_jail_world_flickr_by_azrainman

via flickr.com

On the other side of the fence, many creatives & innovators leave organizations to work for themselves, unfettered by "silence and eye-rolls" for creative ideas and plans, as most institutions attract those who value safety, security, and longitivity ~ or at lease the perception of those qualities in an institutional setting.

Excerpted:

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 "How is it that people say they want creativity but in reality often reject it?" ~ Jack Goncalo, Asst. Professor of Organizational Behavior and co-author of new research published in .

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Excerpted:

The next time your great idea at work elicits silence or eye rolls, you might just pity those co-workers.

Fresh research indicates they don't even know what a creative idea looks like and that creativity, hailed as a positive change agent, actually makes people squirm.


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via flickr.com   Photo:  Professional cartoonist Lloyd Dangle provides a graphic recording as part of the USC Creativity & Collaboration in the Academy conference December 3, 2010. The conference was hosted by the USC Vice President of Research, Randy Hall, and Marty Kaplan and Johanna Blakley from the USC Annenberg Norman Lear Center. More at LearCenter.org.

"How is it that people say they want but in reality often reject it?" said Jack Goncalo, ILR School assistant professor of and co-author of research to be published in an upcoming issue of the journal . The paper reports on two 2010 experiments at the University of Pennsylvania involving more than 200 people.

The studies' findings include:

  • Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
  • People dismiss creative ideas in favor of ideas that are purely practical -- tried and true.
  • Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
  • Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.

To uncover bias against creativity, the researchers used a subtle technique to measure unconscious bias. ...Results revealed that while people explicitly claimed to desire creative ideas, they actually associated creative ideas with negative words such as "vomit," "poison" and "agony."

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"The field of creativity may need to shift its current focus from identifying how to generate more creative ideas to identify how to help innovative institutions recognize and accept creativity."

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Goncalo said this bias caused subjects to reject ideas for new products that were novel and high quality.

The field of creativity may need to shift its current focus from identifying how to generate more creative ideas to identify how to help innovative institutions recognize and accept creativity."

The study, "The Bias Against Creativity: Why People Desire But Reject Creative Ideas," might validate the frustrations of creative people, Goncalo said.

Reference: Cornell University

From the commentary on this blog post: 

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"People dismiss creative ideas in favor of ideas -- tried and true.  Tell this to Ptolemy and Copernicus... and Galileo, Tesla, and Darwin.  Oh wait... turns out they were ridiculed for their innovation. To death.  And then some."

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07 · 27

The Eight Pillars of Innovation | Think Quarterly by Google

Google has just launch a new social media platform, Google+ that is popular right out of the gate. Here's an excerpt the talk, four of the eight pillars. With Google+, seems they are walking the talk as well. --Deb

Excerpted:  ...in a world where the miraculous very quickly becomes common-place (light bulbs, refrigeration and penicillin), how can a company, especially one as big as Google, maintain a spirit of innovation year after year?

Nurturing a culture that allows for innovation is the key. As we’ve grown to over 26,000 employees in more than 60 offices, we’ve worked hard to maintain the unique spirit that characterized Google way back when I joined as employee #16.

[Google is facing] the classic innovator’s dilemma: should we invest in brand new products, or should we improve existing ones? We believe in doing both, and learning while we do it.

1.  Have_a_mission_that_matters

Work can be more than a job when it stands for something you care about.

...In times of crisis, they have helped by organizing life-saving information and making it readily available. The dedicated Googlers who launched our Person Finder tool (to learn more see Missions that Matter) within two hours of the earthquake and tsunami in Japan this March are a wonderful recent example of that commitment.

2.  Think_big_but_start_small

No matter how ambitious the plan, you have to roll up your sleeves and start somewhere. Google Books, which has brought the content of millions of books online, was an idea that our founder, Larry Page, had for a long time. People thought it was too crazy even to try...  He began scanning pages, timed how long it took with a metronome, ran the numbers and realized it would be possible to bring the world’s books online. Today, our Book Search index contains over 10 million books.

3.  Strive_for_continual_ innovation, not_instant_perfection

The best part of working on the web? We get do-overs. Lots of them.

Iterating has served us well. We weren’t first to Search, but we were able to make progress in the market by working quickly, learning faster and taking our next steps based on data.

4. Look_for_ideas_everywhere

As the leader of our Ads products, I want to hear ideas from everyone – and that includes our partners, advertisers and all of the people on my team. I also want to be a part of the conversations Googlers are having in the hallways.

....successful AdWords features like Automated Rules, are great examples of projects that started out in our ‘microkitchens.’ This is why we make sure Google is stocked with plenty of snacks at all times.

06 · 13

Mayo Clinic Center for Innovation, Service Design | Transforming the way health care is experienced and delivered

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The Mayo Clinic is doing some amazing things in the innovation space, using service design. Mayo has a three year track record for holding an annual Innovation conference that engages the whole organization with social media tools. Features of the gathering that helps spur on energy, creativity and innovation include:

  • Diversity, 400 or so executives & thought leaders in diverse disciplines of large enterprise innovation are invited mix & mingle at the conference
  • Tools, using new engagement tools in social media, such as SocialText, (described on a business page on Facebook)
  • Processes: Fostering "microsharing" - a process using the above two factors, in order to extend creative thinking to the whole organization, 50,000 people
  • Engagement, Mayo staffers not at the conference appoint themselves as connectors and advocates of new ideas and innovations to carry ideas forward to further development and possible implementation
  • Published, Mayo cited as a case study cited in ~ The New Social Learning, Tony Bingham and Marcia Conner, 2010

Check it out and see what you think:
http://blog.centerforinnovation.mayo.edu/

As for me, I'm including them in my presentation at the local OD Summit this week in Michigan (organization development) with the title: Social Media: Choosing Change Leadership & Strategic Agility over Chaos.

More about the local, Michigan OD Summit conference is available here: www.odsummit.com

05 · 18

Apple & PayPal, Both just like giant startups | Fortune & TNW Next Conference

Right on the heels of significant buzz about Apple revealing some of its inner secrets about acting like a start-up in Fortune, PayPal also comments publically in the same direction. Here's a bit about both, connected to innovation as well as strong leadership.  The comment in the Apple excerpt below about Job's communicated leadership is telling:

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“You can ask anyone in the company what Steve wants and you’ll get answer, even if 90% of them have never met Steve.”  -- Former Apple staffer

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--Deb

FortuneInsideApple

Excerpted from the full post:

PayPal…like a startup?

The Next Web: Looking at what you were doing before PayPal, I note you were involved in a lot of young startups? It sounds like you’re an entrepreneur at heart!

Holger Spielberg: Yes, that was a lot of fun.

The Next Web: So, how does working in that sort of entrepreneurial environment differ to working at a huge company such as PayPal?

Holger Spielberg: PayPal Germany feels like the biggest startup I’ve ever worked in.

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The Next Web: Ha, that was going to be one of my next questions…

Holger Spielberg: It’s very dynamic, great people, a good roadmap and it’s all based on a viable business model.

The Next Web: You mentioned earlier that you’re “hiring, hiring, hiring” – how big is your hub at the moment and how are you growing?

Holger Spielberg: We currently have about 95 people in Germany, and will add another 40 by the end of 2011.

The Next Web: How many are in innovation?

Holger Spielberg: I just started that department in January. We are 3 people full-time now, plus we have direct access to virtual organisations in ‘product’. Oh, and I’m also hiring a Developer Evangelist, someone skilled in developing SW, but also able to communicate, present and ignite innovation in the developer community.

The Next Web: That sounds very cool. I’m particularly interested in the issue of innovation, and how big companies can stay innovative. My question is – how do you feel PayPal stays innovative, and how does the culture promote that?

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 We also have an internal innovation platform. Every employee can enter ideas, which is then voted on internally. This can be related to …anything. ~ Holger Spielberg

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 Holger Spielberg: Well, the biggest engine is internal product development. That is mostly focused on the payment side of things and strategic developments. We also have x.com, which is an open developer platform to engage external innovation, especially in mobile, couponing etc. You might have also heard we are active in mergers and acquisitions to create a field of innovation gravity around us. We also have an internal innovation platform. Every employee can enter ideas, which is then voted on internally. This can be related to payments, internal processes…anything.

The Next Web: So are you open to acquiring younger startups in your field? I note that Visa invested in Square recently?

Holger Spielberg: We just acquired BillSafe in Germany, Where in the US and there are others in the pipeline. BillSafe will continue to sell under its own brand and will gradually be integrated into full PayPal offering.

The Next Web: Would you agree that acquisitions can kill off innovation? And if so, what do you actively do to ensure this doesn’t happen in companies you buy?

Holger Spielberg: Innovation is the realization of an idea. So you have to bring ideas into business reality. That sometimes is not innovative, but pure execution. It basically comes down to what field of thought and innovation you offer the talent in the companies. In the EU context, I believe PayPal has an excellent innovation culture. The markets here push us to innovate.

The Next Web: Ah, so because your industry is so fast-paced and evolving all the time, you really can’t stand still?

Holger Spielberg: Correct.

On to Apple, as originally posted to Reveln Consulting:  

There's BUZZ out via a new Fortune 500 article revealing "Inside Apple" insights. Those who have access to the physical magazine can see a circular organization chart that revolves around Steve Jobs, and why Apple acts like a start-up on purpose! (Only paid versions of the full article are available currently.)

Thanks to Robert Johnston for the share.

Here's more via excerpt from a Post by PatrickJ on May 9th:

Fortune has a great article titled ‘Inside Apple’ in its May 23 issue [featuring] the inner workings of the massively successful company, the unique Apple company culture and philosophies, and...some great anecdotes about Steve Jobs.

– Thinking Different:

There aren’t any committees at Apple, the concept of general management is frowned on, and only one person, the chief financial officer, has a “P&L’, or responsibility for costs and expenses that lead to profits or losses. Most companies view the P&L as the ultimate proof of a manager’s accountability; Apple turns that dictum on its head by labeling P&L a distraction only the finance chief needs to consider.

“Steve would say the general manager structure is bullshit”, says Mike Janes, the former Apple executive.

– Knowing when to say No:

One of Apple’s greatest strengths is its ability to focus on just a few things at a time … Saying no at Apple is as important as saying yes. “Over and over Steve talks about the power of picking the things you don’t do.”

– The difference between Apple and Microsoft:

From an executive who’s been at MS and Apple – I think this one is maybe one of the single biggest contributors to Apple’s greatness in the consumer electronics arena:

“Microsoft tries to find pockets of unrealized revenue and then figure out what to make. Apple is just the opposite: it thinks of great products, then sells them. Prototypes and demos always come before spreadsheets.”

JobsSpeaking

 

– The enormous impact of Steve Jobs on Apple:

Jobs himself is the glue that holds this unique approach together. Yet his methods have produced an organization that mirrors his thoughts when – and this is important – Jobs isn’t specifically involved. Says one former insider: “You can ask anyone in the company what Steve wants and you’ll get answer, even if 90% of them have never met Steve.”

The whole Fortune article is a fantastic read if you’re interested in Apple and what drives their phenomenal success. You can read the May 23 issue in the Fortune iPad app ($4.99 per issue) or in the print edition.  

 

05 · 13

Classic Revisited: Tom Peters, Innovation is Actually Easy!

So often we lose sight of what really matters in organizations when fostering creativity.  I've seen & experienced many organizational conditions that  in the way: too many rules, too much control, unnecessary complexity, too much worry, and complacency.

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"Freedom is actually a bigger game than power. Power is about what you can control.   Freedom is about what you can unleash.“  ~  Harriet Rubin

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What I've experienced fosters innovation: the right tension of trust and risk.  See:

Why Too Much Trust & the Wrong Tension Is Death to Innovation | MIT Sloan Mgmt. Review

A sense of breadth of wonder & play, along with experience and depth also helps.  See:

Classic John Cleese - Teachers, Space & Time Boundaries for Creativity, Video | Ewan McIntosh

What makes a difference where you are?   What has and does foster innovation and creativity?

--Deb

 

 


04 · 05

Tablets Rock: 7 reasons I'm Ready for All Digital, New York Times via iPad & iPhone subscriptions | DebNystrom's LifeStream

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Digital New York Times PAID subscription:  OK - I'm NOW, just now, ready for this.

  • iPad √ check. 
  •  iPhone √ check. (The iPhone is my 3G workhorse - I can't live without it work-wise...)

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You get what you pay for...or someone pays for...

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The light tablets are all ready for PRIME TIME, sez I.  Whether it is an iPad, a Samsung big pocket size or Motorola Xoom, whatever, this is truely the year of tablet content delivery.  Baby boomers are doing it.  Your grandmother might even be doing it. 

Ever since I saw tablet sized readers via some part of the Star Trek franchise, I was hoping. I think I can finally let go of my HandSpring Visor component system jones, as the tablets are really doing it for me.

Download full size (1194 KB)

Download full size (3387 KB)

Photos:  by Deb, Mohan and his Samsung pocket tablet this January, 2011.

Shoop, shoop, shoop, finger touch:
1) Light, agile tablet: It's less wieldy than flipping through all that newsprint on Sundays.


2) Cleaner too! No newsprint inky fingers. Pecan rolls sticky fingers with breakfast are another story.


Reasonable price - high end subsidies:
3) The Times is a fairly expensive paper for good reason, to pay for the level of in-depth trained journalism.  (Fox News arguements aside.) This English major never ceases to enjoy the wonderful quality of writing in this paper.


4) Daily paper subscriptions, on one count, are .99 a month rising to 8.99 a week for digital for iPad and smartphone. There are other deals out there.


5) Subsidies: Depending on who you are and what you do, Lincoln and other companies courting you might subsidize your subscription for one year. Sounds like a smart move to me.  You get what you pay for, or what someone out there pays for.

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 Your grandmother might even be doing it. 

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Rich content:
6) Movies, slide shows, audio narration, citizen journalism are all value adds in the digital platforms. I love hearing about fashion on the street from the cool guy with a New York Accent:


7) Personalization & customization: I agree it is cool, not creepy. I'm more ready for it now in 2011. In 2010, it was still a bit creepy.

Ann Arbor News R.I.P. - AnnArbor.com is still finding its way.  I just discontinued my New York Times Sunday only paper version this past January.  (The soy ink based papers get recycled in my garden.)  The guy on the phone was really good about it and let me know what was in the works for the iPad.

Via iPad, I look forward to my daily read every day, and we have, in this household, one subsidized subscription and one that I've already paid for.  For quality journalism, I'm glad to do it.   I want it.  It backs up my twitter, Facebook, citizen journalism mania and restores balance to the force.  

--Deb

04 · 01

TRENDS: Imagination, Passion, Innovation and Change as the New Pillars of Business | Brian Solis

It’s not surprising to me that creativity and imagination, with social media listening, could be a key gateway to the future.   I've experienced what a lack of it does to work environments.

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Excerpted below is today's blog post from Brian Solis, a respected author, blogger, national speaker who hits it right on regarding traits that represent the future of business.  I'm on his Facebook page.  I have his books.  I read his blogs. 

This fuels my TREND spotting and WHY I embraced social media.  It was 2008, and now social media is mainstream.

Here's why this is a guy to follow, in his series to come:

Excerpted from Brian's blog post on Innovation and Change: 

If necessity is the mother of invention, then perhaps imagination is the source of innovation.

In December 2010, I [wrote the] cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three companies — Foursquare, Square, and Zappos. Throughout the years, I’ve had the opportunity to spend time with Dennis Crowley, Jack Dorsey and Tony Hsieh. And over that time, I’ve observed inherent traits that I believe represent the future of business and how companies engage with customers to create a more adaptive and connected infrastructure to compete for the future.

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....perhaps imagination is the source of innovation.

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[Their] stories place greater emphasis on innovation and a quest to deliver a more meaningful experience that in the end, reveal that technology represents enablers while you and your passion represent the capacity to lead change.

The Spirit of Innovation and Entrepreneurialism is Recession Proof

....Innovation is the proverbial yo-yo on an escalator and while economies may ascend and descend, they are always going up.

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 ...technology represents enablers while you and your passion represent the capacity to lead change.

____________________________

In September 2010, the National Bureau of Economic Research...announced that the recession behind curbed consumer spending and confidence officially ended in June 2009. What wasn’t constrained during these last few years however, was innovation. Entrepreneurs were the beneficiaries of a constant source of funding to materialize new products, services and technologies. ...in Q2 2010, 612 deals were closed to the sum of just under $6 billion.

...The pervasiveness of Internet-savvy consumers is undergoing a pivotal transformation. As such, the typical digital consumer is now giving way to the rise of a more discerning, informed, and connected social consumer. These consumers are surrounding themselves with the people and information that helps them make better decisions thanks to social networks such as Facebook, Twitter, and YouTube. Their attention is focused ...away from traditional media that served as a means for branding and demand creation.  ...new or adaptive business models are mandatory. ...In the attention economy, businesses must manually connect with customers and prospects where their attention and interest is focused.

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 ...In the attention economy, businesses must manually connect with customers and prospects where their attention and interest is focused.

____________________________

In Brian's series, he will be looking at three innovators who are changing the game:

Part 1: Jack Dorsey, Twitter + Square
Part 2: Tony Hsieh, Zappos

Part 3: Dennis Crowley, FourSquare

 
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Get The Conversation Prism:

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Image Credit: Shutterstock

Read the full post here via briansolis.com

 

03 · 11

Four Trends at once: Mashable "Follow" and Liquid Internet, via Multiple Twitter Accounts | Revelnnovation

Mashable_follow_video_blog_2011
This YouTube video hits 4 EMERGING TRENDS right on the nose:
  • Custom experience:
    • What you see on your Facebook page, via your Google page, etc. adapts to your interests - I agree it is COOL not creepy.

  • Social Media integration:
    • Facebook posts to twitter,  twitter embeds in your Wordpress website via a twitter widget, YouTube embeds there too...

  • Video :
    • iPhone, HD video on cameras, getting easier to use all the time) and

  • The social media platform YouTube:
    • A thing, a platform, a trend 2nd only to Facebook as a trend.  Have you seen the movie?

I'll explain why Mashable's "Follow" video is a great trend setting via the four bullets above with the rest of my posts below, using my multiple twitter accounts because:

1)  I want to see if my tweets carry the message

2)  I'm wanting to prove to myself at least, I know what I'm doing with those multiple twitter accounts.

3)  I want to share my excitement and passion about what's emerging with social media:  community and connection and transparency = authentic voice, and

4)  I want to share my love of video, with tools and the YouTube platform that make it easier and easier.   (iPad2 video editing, iPhone capture, HD cameras as small as can be.)

The impetus for all this was via the WCCC Business to Business Expo, 2011, yesterday.    I was happy to meet @AstralRoad1 Founder Rich Fahle, formerly in Marketing with Borders & on the ground floor with the EXPLOSION of video. He was on a panel and also presented a video session.  Stay tuned, there will be more to come!

Custom internet also comes through applications like this via twitter tweets sent to me on my business twitter account @RevelnConsults:

Some of my other tweets  from the #b2bexpo event yesterday,
As retweeted by Tiffany:
tiffanyrisner Mar 10, 2:25pm via HootSuite

RT @RevelnConsults: Trends: Integration Liquid Internet adaptation to your interests Agree it's really cool, not creepy. #b2bexpo

I'll now demonstrate playing with the niches of my four twitter personas via discussing my learning per Rich Fahle @ AstralRoad and Astral Road Brand Media 

My Four Twitter personas talk about Trends circa 2011: 
 

1.  My RevelnCoaches persona, my newest, ties to my Social Media for Coaches, Consultants and Small Business Owners (a new LinkedIn open group) that launched in January 2011 and is taking off like a horse with its tail on fire. 

RevelnCoaches Mar 10, 2:12pm via Twitter for iPad

“@RevelnConsults: It's about authenticity. Be real. #b2bexpo Social Media Panel @AstralRoad1”. #SMCC1

The new teleclass in Social Media has filled to max via word of mouth and my on-line info, helped by my basic skills in video, starting with iPhone videos that evolved to HD video  (my brand new teleclass page with my story) using my new Lumix video camera (the size of the iPhones stacked on each other, that I carry it in my purse).

2.  My more informal @dnrevel persona, is my oldest.  I engage in more banter here.  I sometimes challenge my community connections from time to time, all in the spirit of community.  I believe conflict is neutral, is BEST handled NOT in social media.  I've experienced it two times in twitter in ways I think were less than helpful or genuine, more ego driven.  If there's fun, banter, the occasional conflict or exploration of something very new, , @dnrevel may be the persona on the scene.

dnrevel Mar 10, 4:11pm via Twitter for iPad

Rich Fahle Formerly of Borders. #b2bexpo @AstralRoad1#SMCC1 video-commerce.org Also E-books, disruption. Sourcebooks is small & nimble.

 

3. My business persona is @RevelnConsults.   I use the @RevelnConsults feed on my Reveln Consulting Wordpress website.   RC had a bit to say about my video experience with @AstralRoad1 's presentation yesterday.  I was so glad I stayed & attended Rich's late afternoon session.  It was very worthwhile!


RevelnConsults 11:04am via Facebook

This YouTube video hits 4 EMERGING TRENDS right on the nose: Custom experience, integration, video and YouTube... http://fb.me/IK909uf8

 

RevelnConsults Mar 10, 4:19pm via Twitter for iPad

Video is premium delivery for authenticity. SEO loves video. Tell your story, naturally. 65% recall rate. #b2bexpo @AstralRoad1 #SMCC1

 

Note the different sources I use for my tweeting above, Facebook and my iPad.   I'm actually tweeting this blog post from Facebook and integrating it onto my front page website at the same time.

 

 

4.  My special niche for my business consulting is Change Management.  Therefore I tweet from @ChangeTools.   Ron is a business partner who tweets from @ChangeResults.    I like his title better.  Too bad I can't steal it.  :-)

 

Deb, Ron

Four Trends at once: Mashable "Follow" and Liquid Internet, via Multiple Twitter Accounts | Revelnnovation

USING MULTIPLE TWITTER accounts:

I will sometimes retweet myself, attempting to do it at different times, per @CharlieCurve's good recommendations.  I've posted his video below about using multiple twitter accounts well.  Lesson learned!!  Charlie's videos are a GREAT example of how to use video well!

 

And here's @CharlieCurve's video on using multiple twitter accounts:  

01 · 27

Tech Hacking Saves the World Vid: People, Productivity & the Hacking Work Manifesto | YouTube

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Benevolent hacking is the duct tape of the work world.  - the Hacking Work Manifesto

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There is a reason I generally like to hang around techie types, and am married to a particular brand of one.  For some, there's a lovely, dry sense of humor, a particular type of irreverence and "fight the system" and "fight working for the man" that enriches and adds proper balance to my anti-corporate (I'm not the Borg*) side. Yet, I do and will continue to choose  to work with and for corporations.  They are filled with lovely human beings that, like all of us I hope, desire to feel fully human and not herded into mechanistic silos and tunnels in order to make their numbers and pay the rent.  They have families, children, dreams.   Hackers provide great insights into this aspect of productivity when the bureaucracy turns sour, does not serve the masses, and just plain gets in the way.

Snapshot_sm_-_hacking_work_manifesto
That said, when interacting with some of them, sometimes, it feels like the death of me. Some are 90% snark. Some do not interact with people well at all, i.e. the "normal" bell curve of people out there. Don't get me started on I.Q. & forms intelligence takes in the natural world.  Fortunately, I have 27 lives, and have only lost 1 or 2 to attempts at communication with some aspects of this beloved but, in my experience, precocious problem child general group.  Psych types, I'm talking parent-adult-child interactions here.

God bless 'em (many agnostics and atheists and alternatives to my mainline religious views, out there, I'm glad to say.)  I'm glad they are out there to make work do-able when the normal ways of doing work just DON'T work.

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 That all said, I'm actually one of them. 

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Also:  Some of them make enough money that their salaries rival that of bank V.Ps.  There's a certain delight in that.  Especially when seeing their videos and reading their blogs, where they say anything they want.

That all said, I'm actually one of them.  I'm a shallow nerd type.  I love technology & gadgets.  I can do basic html and embed stuff.  I can create social media empire structures.  I can figure stuff out, with a little help from my deep techie friends including smartie pants, socially adept types.  I can see where technology accelerates human capabilities and builds relationships.  More power to we all in building our techie side, with every smart phone and iPad we buy.

--Deb

PS:  The Borg are race of 1/2 robot - 1/2 human hive-oriented creatures from the iconic show, Star Trek.   The Borg are also a symbol in popular culture for any type of juggernaut against which "resistance is futile".  I am a Trekker from way back.  Seen all the movies.  Have opinions of the spin offs.  Love sci fi.  Even love Babylon 5 but not BattleStar Galactica.  Convinced I belong to the club?

 

Deborah Nystrom

Welcome! This subscriber site is ALL about helping YOU with Leadership Excellence - Change & Transition - Individual & Group Coaching / Facilitation - and accelerators (Social Media & New Technology) geared to help you succeed.

I review items based on my 22+ years of consulting experience (org. development) at the University of Michigan & my current work as an independent consultant and leadership / group coach. More about that is via LinkedIn: http://www.linkedin.com/in/dnrevel

Here are my top three CHANNELS of news, perspectives & tools to assist your development, growth & leadership:

1) Visit Reveln Consulting for leadership & education here. There's much more at the Reveln mothership: www.reveln.com.
For Facebook users, visit the Reveln Consulting page here. If you "like" the page, you'll be able to get Reveln news on Facebook.

2) The "non-partisan" newly updated, site: Change Management Resources has thought leader videos, articles, and many resources, with growing contributions each week. On Facebook, we are Change Masters offering what is DIFFERENT about Change Management mastery.

3) Visit the Reveln Social Business blog here for the SOCIAL BUSINESS side of Deb's new 2011 social media group consulting, coaching and business owner webinars. Info & written/ video testimonials are here. We have a growing waiting list for the next webinar on-line course series for Summer & Fall 2011.

My personal pages, DebNystrom's Lifestream are about art, music, breaking news, food, health, fitness and humor. Visit it here.

Other channels that are in the background on what I offer include:

+ Reveln Education for my Higher Education specialty here.

+ Reveln Coaching here for group and individual coaching strategy & news.

+ Reveln Innovation here.

I've been called an energy source. Synchronicity happens with and around me. I'm also 1/2 Argentine, Midwest raised, Lutheran. I sing, dance and play the saxophone - just not simultaneously

Deb Nystrom - Reveln Consulting
Email: DebNystrom@Reveln.com
twitter: RevelnConsults and dnrevel (chattier version)

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