Revelnnovation

RevelnCoaches Mar 10, 2:12pm via Twitter for iPad

“@RevelnConsults: It's about authenticity. Be real. #b2bexpo Social Media Panel @AstralRoad1”. #SMCC1

dnrevel Mar 10, 4:11pm via Twitter for iPad

Rich Fahle Formerly of Borders. #b2bexpo @AstralRoad1” #SMCC1 video-commerce.org Also E-books, disruption. Sourcebooks is small & nimble.

3. My business persona is @RevelnConsults.   I use the @RevelnConsults feed on my Reveln Consulting Wordpress website.   RC had a bit to say about my video experience with @AstralRoad1 's presentation yesterday.  I was so glad I stayed & attended Rich's late afternoon session.  It was very worthwhile!

RevelnConsults 11:04am via Facebook

This YouTube video hits 4 EMERGING TRENDS right on the nose: Custom experience, integration, video and YouTube... http://fb.me/IK909uf8

 

RevelnConsults Mar 10, 4:19pm via Twitter for iPad

Video is premium delivery for authenticity. SEO loves video. Tell your story, naturally. 65% recall rate. #b2bexpo @AstralRoad1 #SMCC1

Note the different sources I use for my tweeting above, Facebook and my iPad.   I'm actually tweeting this blog post from Facebook and integrating it onto my front page website at the same time.

4.  My special niche for my business consulting is Change Management.  Therefore I tweet from @ChangeTools.   Ron is a business partner who tweets from @ChangeResults.    I like his title better.  Too bad I can't steal it.  :-)

changetools Deb, Ron

USING MULTIPLE TWITTER accounts:

I will sometimes retweet myself, attempting to do it at different times, per @CharlieCurve's good recommendations.  I've posted his video below about using multiple twitter accounts well.  Lesson learned!!  Charlie's videos are a GREAT example of how to use video well!

And here's @CharlieCurve's video on using multiple twitter accounts:  

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Benevolent hacking is the duct tape of the work world.  - the Hacking Work Manifesto

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There is a reason I generally like to hang around techie types, and am married to a particular brand of one.  For some, there's a lovely, dry sense of humor, a particular type of irreverence and "fight the system" and "fight working for the man" that enriches and adds proper balance to my anti-corporate (I'm not the Borg*) side. Yet, I do and will continue to choose  to work with and for corporations.  They are filled with lovely human beings that, like all of us I hope, desire to feel fully human and not herded into mechanistic silos and tunnels in order to make their numbers and pay the rent.  They have families, children, dreams.   Hackers provide great insights into this aspect of productivity when the bureaucracy turns sour, does not serve the masses, and just plain gets in the way.

God bless 'em (many agnostics and atheists and alternatives to my mainline religious views, out there, I'm glad to say.)  I'm glad they are out there to make work do-able when the normal ways of doing work just DON'T work.

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 That all said, I'm actually one of them. 

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Also:  Some of them make enough money that their salaries rival that of bank V.Ps.  There's a certain delight in that.  Especially when seeing their videos and reading their blogs, where they say anything they want.

That all said, I'm actually one of them.  I'm a shallow nerd type.  I love technology & gadgets.  I can do basic html and embed stuff.  I can create social media empire structures.  I can figure stuff out, with a little help from my deep techie friends including smartie pants, socially adept types.  I can see where technology accelerates human capabilities and builds relationships.  More power to we all in building our techie side, with every smart phone and iPad we buy.

--Deb

PS:  The Borg are race of 1/2 robot - 1/2 human hive-oriented creatures from the iconic show, Star Trek.   The Borg are also a symbol in popular culture for any type of juggernaut against which "resistance is futile".  I am a Trekker from way back.  Seen all the movies.  Have opinions of the spin offs.  Love sci fi.  Even love Babylon 5 but not BattleStar Galactica.  Convinced I belong to the club?

Simon Sinek makes a cogent point about Kodak's invention of digital camera technology. (Did you know that?) Focusing on the wrong thing with a protectionist and scarcity mentality can be fatal. GM illustrates it from another angle -- bad timing and PR problems in a too early introduction of an electric car. GM is back on the upswing with the Chevy Volt, hopefully better tuned to the lessons about what customers really want is not necessarily the product but the idea behind it.

 

via sinekpartners.typepad.com

...in 1975, the Kodak did something horrible: they invented the digital camera. You heard me right, Kodak invented the digital camera in the 1970s. This was not good. Fearing their new invention would eat away at film and chemical sales, Kodak worked to suppress the new technology.

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...Companies obsessed with protecting their intellectual property forget that people are actually buying the application of their intellectual property, why the product exists.  

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Kodak made the biggest mistake possible.

As Zig Ziegler said, "people don't buy drills, they buy holes" and Kodak ignored the hole to protect the drill.

..Companies obsessed with protecting their intellectual property forget that people are actually buying the application of their intellectual property, why the product exists.  

via sinekpartners.typepad.com

Electric Cars and Green Tech Examples

Take this another step and consider green technology, trendy and current, including hybrids and electric cars.  Mishandled information several years ago resulted in a public relations disaster as well as the well known film "Who killed the Electric Car?"  A good outline of the GM "too early" electric car EV1 story includes these facts:

19. At the end of the EV1's short life, there were some lessees who rationalized that GM could have sold them their EV1 if offered a waiver of liability. No parts needed, no service required, no warranty expected. However, GM could no more abandon its responsibility to stock spare parts or provide service for EV1s for years to come than any automaker could cast away its responsibilities for any other current model vehicle, so this was not an option.

20. GM ultimately crushed all EV1s except for a small number that were permanently disabled and donated to museums, and a few that were retained by GM. The technologies developed by the EV1 program have been applied to GM's hybrids, fuel cell vehicles, and its future-looking E-Flex development program.

via greencar.com

We can now see if the new Chevy Volt and other green tech cars have timed it right, keeping in mind the focus is the customer desire -- a key focus on why people want this technology.  With coaching clients, I keep this in mind in describing right action.  If large companies with huge investments at stake struggle in focusing on the right thing, we all could use some perspective on how to find and maintain our focus on the right thing.

The Chevy Volt 2010  via greencar.com

Chevrolet’s Volt is a range-extended, plug-in electric car with a scheduled introduction in late 2010. The Fisker Karma, to be shown in production form next month, is a plug-in hybrid luxury sedan that’s set for sale in late 2009. The FCX Clarity, Honda’s innovative hydrogen fuel cell sedan, is in very limited production and being leased to a small number of consumers now. The recently unveiled battery electric MINI E will be leased to 500 select consumers in three states. Mitsubishi i-MiEV electric cars are on the highway in a demonstration program with Southern California Edison and PG&E. All five are exceptional examples of innovation at work.

via greencar.com

Originally posted from Deb's Reveln Consulting blog.  Deb also blogs about leadership,  innovation, emerging trends, social media, business strategy, news, higher education and fun stuff . You can learn more about her background & projects on the mothership at Reveln Consulting. 

 

Excerpted:

 

The necessity of human ingenuity is undisputed. A recent IBM poll of 1,500 CEOs identified creativity as the No. 1 “leadership competency” of the future. Yet it’s not just about sustaining our nation’s economic growth.

 

All around us are matters of national and international importance that are crying out for creative solutions, from saving the Gulf of Mexico to bringing peace to Afghanistan to delivering health care.

 

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In effect, it’s left to the luck of the draw who becomes creative: there’s no concerted effort to nurture the creativity of all children.

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Such solutions emerge from a healthy marketplace of ideas, sustained by a populace constantly contributing original ideas and receptive to the ideas of others.

 

via flickr.com

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 Around the world, though, other countries are making creativity development a national priority.

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It’s too early to determine conclusively why U.S. creativity scores are declining. One likely culprit is the number of hours kids now spend in front of the TV and playing videogames rather than engaging in creative activities. Another is the lack of creativity development in our schools. In effect, it’s left to the luck of the draw who becomes creative: there’s no concerted effort to nurture the creativity of all children.

Around the world, though, other countries are making creativity development a national priority.

• In 2008 British secondary-school curricula—from science to foreign language—was revamped to emphasize idea generation, and pilot programs have begun using Torrance’s test to assess their progress. 

• The European Union designated 2009 as the European Year of Creativity and Innovation, holding conferences on the neuroscience of creativity, financing teacher training, and instituting problem-based learning programs—curricula driven by real-world inquiry—for both children and adults. 

• In China there has been widespread education reform to extinguish the drill-and-kill teaching style. Instead, Chinese schools are also adopting a problem-based learning approach.

Overwhelmed by curriculum standards, American teachers warn there’s no room in the day for a creativity class.   ...Researchers say creativity should be taken out of the art room and put into homeroom. ...Creativity isn’t about freedom from concrete facts. Rather, fact-finding and deep research are vital stages in the creative process. Scholars argue that current curriculum standards can still be met, if taught in a different way.

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 While our creativity scores decline unchecked, the current national strategy for creativity consists of little more than praying for a Greek muse to drop by our houses. ...Fortunately, the science can help....

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To understand exactly what should be done requires first understanding the new story emerging from neuroscience.

...Creativity has always been prized in American society, but it’s never really been understood. While our creativity scores decline unchecked, the current national strategy for creativity consists of little more than praying for a Greek muse to drop by our houses. The problems we face now, and in the future, simply demand that we do more than just hope for inspiration to strike. Fortunately, the science can help: we know the steps to lead that elusive muse right to our doors.

Deb: Values and beliefs, more inspiring & powerful than new IPOs, business plans, even the latest trend - strategic agility anyone? Examples: Apple vs. Tivo implementations. Martin Luther King. The Wright Brothers.

Good brain food, to help you rethink your next staff meeting.