The Eight Pillars of Innovation | Think Quarterly by Google
Excerpted: ...in a world where the miraculous very quickly becomes common-place (light bulbs, refrigeration and penicillin), how can a company, especially one as big as Google, maintain a spirit of innovation year after year?
Nurturing a culture that allows for innovation is the key. As we’ve grown to over 26,000 employees in more than 60 offices, we’ve worked hard to maintain the unique spirit that characterized Google way back when I joined as employee #16.
[Google is facing] the classic innovator’s dilemma: should we invest in brand new products, or should we improve existing ones? We believe in doing both, and learning while we do it.
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1. Have_a_mission_that_matters
Work can be more than a job when it stands for something you care about.
...In times of crisis, they have helped by organizing life-saving information and making it readily available. The dedicated Googlers who launched our Person Finder tool (to learn more see Missions that Matter) within two hours of the earthquake and tsunami in Japan this March are a wonderful recent example of that commitment.
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2. Think_big_but_start_small
No matter how ambitious the plan, you have to roll up your sleeves and start somewhere. Google Books, which has brought the content of millions of books online, was an idea that our founder, Larry Page, had for a long time. People thought it was too crazy even to try... He began scanning pages, timed how long it took with a metronome, ran the numbers and realized it would be possible to bring the world’s books online. Today, our Book Search index contains over 10 million books.
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3. Strive_for_continual_ innovation, not_instant_perfection
The best part of working on the web? We get do-overs. Lots of them.
Iterating has served us well. We weren’t first to Search, but we were able to make progress in the market by working quickly, learning faster and taking our next steps based on data.
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4. Look_for_ideas_everywhere
As the leader of our Ads products, I want to hear ideas from everyone – and that includes our partners, advertisers and all of the people on my team. I also want to be a part of the conversations Googlers are having in the hallways.
....successful AdWords features like Automated Rules, are great examples of projects that started out in our ‘microkitchens.’ This is why we make sure Google is stocked with plenty of snacks at all times.







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